Bloggers write engaging online content on a specific subject for consumer audiences.
With the dawn of the internet came the age of the blog; blog was initially short for "weblog", a sort of public journal internet users could use to share their thoughts. Soon, with the spread of more accessible blogging platforms, there were blogs for every conceivable subject, from parenting to business to travel to baby animals. Regardless of subject, most blogs have a personal touch that draws readers in. It's easy to become fond of someone whose thoughts you've been reading on a regular basis for years, and many readers of blogs appreciate that the content appears to come from a real person.
Not every blogger is a career blogger; plenty of people maintain blogs for their own purposes, rather than as moneymaking ventures. However, sometimes someone's personal blog gains enough traction that it can be monetized; readers are valuable, and there are lots of ways to cash in on their presence.
Blogging practically invented the influencer model, which rewards content creators for sharing products with their readership.
Work as a blogger may include...
- Conveying information in a familiar way
- Promoting new content to attract traffic
- Sharing products with readers
- Tracking and boosting reader engagement
These days, everyone with a web presence has the capacity to start blogging. Brands, public figures, industry insiders, and companies may all hire one or more writers to maintain a blog for them, so that the public can keep up with their activities.
Professional blogging is not for the faint of heart; maintaining a posting schedule that holds a reader's attention requires constant writing, editing, and publishing, and it takes some time to get used to tools of the trade, such as content platforms, affiliate marketing, and mailing lists. Many bloggers can benefit from taking some sort of marketing course geared towards content creators - luckily, there seems to be no shortage of these, as bloggers who have figured it out are eager to share their secrets to success.
There is no educational requirement for being a blogger, but the majority of professional bloggers are good enough writers to communicate their thoughts and experiences to their readership. This tends to be less about having conventionally good grammar than speaking to a target audience's sensibilities. An authoritative blog on wealth management is going to have a different feel to it than a personal blog about adventures in breadmaking; some readers want blogs they can learn from, while others want to feel as though they are along for the ride.