Marketing Research Major

Marketing Research Studies is a program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers.

Marketing Research Studies majors and degree programs likely include instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.

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Search for colleges that offer a degree in Marketing Research (use the College Search feature and enter " marketing research " in the major search field). Read the school’s department pages, they are often loaded with useful and specific information about the field.

What can you do with a major/degree in Marketing Research Studies?

With a degree in Marketing Research, you can have an exciting career in the areas of (but not exclusive to) consumer retail, business consultation, public outreach, and brand management. People can find employment as market research analysts, marketing specialists, and marketing managers. Research  opportunities in advertising, sales, and public relations are also possible.

Trade Associations and Professional Organizations in Marketing Research Studies:

Professional associations are groups of professionals dedicated to topics in specific fields. Professional associations provide a wealth of online resources, some of which are geared specifically towards students. These organizations typically also host conferences and events, providing great opportunities for learning and networking across your field of interest.



Publications/Magazines in Marketing Research Studies: