International Marketing Major

International Marketing Studies is a program that prepares individuals to perform marketing activities in enterprises primarily engaged in exporting or importing goods and services in world markets.

International Marketing Studies majors and degree programs likely include instruction in international trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues, and international public relations.

Learn More

Search for colleges that offer a degree in International Marketing (use the College Search feature and enter " International Marketing" in the major search field). Read the school’s department pages, they are often loaded with useful and specific information about the field.

What can you do with a major/degree in International Marketing Studies?

With a degree in International Marketing, you may find yourself holding the job title of digital marketing associate, marketing media analyst, content specialist, customer insight analyst…just to name a few.  In this field, you likely will be involved with internal and external communications, liaison activities, and intergovernmental affairs.

Trade Associations and Professional Organizations in International Marketing Studies:

Professional associations are groups of professionals dedicated to topics in specific fields. Professional associations provide a wealth of online resources, some of which are geared specifically towards students. These organizations typically also host conferences and events, providing great opportunities for learning and networking across your field of interest.



Publications/Magazines in International Marketing Studies: